Make Way for USA

Make Way for USA March 28 and 29, 2023.

Make Way for USA Giving Day

One day can make a huge impact on the lives of our students and patients. There are so many ways to support USA and USA Health on Make Way for USA giving day and gifts of all sizes are needed and greatly appreciated.

Make Way for USA starts at noon on April 9. For 24 hours, the entire USA community will come together to celebrate and support everything that makes South special. Mark your calendar now and plan to make a difference for USA and USA Health.

You can help Make Way for USA in two easy steps. First, spread the word and encourage others to participate. Then, on April 9-10, make a gift to support the part of USA that matters most to you!

▼   Become an Advocate!

The best way for you to make an impact on Make Way for USA is to encourage your friends and fellow alumni to join you in making a gift. Spreading the word is easy, fun and rewarding because you know precisely how many clicks, gifts and dollars your outreach is driving.

To become an Advocate, follow these simple steps:

  1. Visit givecampus.com any time before or on April 9, and click on ‘Sign Up’ in the top right of the page.
  2. Create an account either by linking to your Facebook account or your email. (Note: Facebook is helpful because you don’t have to remember another password, and Give Campus never posts to Facebook without your permission.) If you already have a Give Campus account, simply log in.
  3. Create a Personal Plea. A Personal Plea is a video in which you tell your social media community why you’re supporting South on Make Way for USA Day and why they should, too. The most popular format for pleas is a simple, short video recorded on your cell phone-- no need to get fancy.
  4. Make a gift! The most effective advocates lead by example. You can also leverage your gift to encourage others to give.
  5. Share the campaign link. The built-in sharing buttons (located underneath the campaign video and on the Advocates tab) generates a campaign link that is unique to each Advocate. When an Advocate uses these buttons to share the campaign link, the number of clicks, gifts and dollars generated by their outreach will be tracked on the Advocates tab.
▼   Follow Our Social Media Channels

Join the Make Way for USA event on Facebook and follow the excitement on all of USA’s social media channels on Tuesday, April 9.

USA

USA National Alumni Association

  • USA National Alumni Association Facebook
  • USA National Alumni Association Twitter
  • USA National Alumni Association Instagram
  • USA National Alumni Association Linkedin

 USA Health

  • USA Health University Hospital Facebook @usauniversityhospital
  • USA Health University Hospital Instagram @usauniversityhospital
  • USA Health University Hospital Twitter @usaunivhospital

 

  • USA Health Children's & Women's Hospital Facebook @usacwhospital 
  • USA Health Children's & Women's Hospital Instagram @usacwhospital
  • USA Health Children's & Women's Hospital Twitter @ USACWHospital

 

  • USA Health Mitchell Cancer Institute Facebook @mitchellcancer
  • USA Health Mitchell Cancer Institute Instagram @usamci
  • USA Health Mitchell Cancer Institute Twitter @USAMCI

 

  • USA College of Medicine Facebook @usacollegeofmed
  • USA College of Medicine Instagram @usacollegeofmed
  • USA College of Medicine Twitter @usacollegeofmed
  • USA College of Medicine Linkedin
▼   Sample Social Media Posts

Use these pre-written captions to post to your social media sites with our Make Way for USA graphics (below).

Before

  • Mark your calendar for April 9 at noon and help #MakeWayforUSA. I’ll be supporting ____________ because ___________ and I hope you’ll join me in making a gift to USA! What can we accomplish together in 24 hours?
  • Don’t forget that #MakeWayforUSA starts at noon on April 9. For 24 hours, we’ll be celebrating and giving back to the University of South Alabama. You don’t want to miss out!

During

  • It’s time to #MakeWayforUSA! Join in on the fun by making a gift to the area of USA or USA Health that matters most to you.
  • Today I’m supporting ____________ because ____________. Join me by making a gift and let’s make a difference for USA and USA Health! #MakeWayforUSA

After

  • Thank you to everyone who participated in #MakeWayforUSA! I’m incredibly proud to be a part of the USA family!
▼   Social Media Graphics

Use these social media graphics to let your friends know about Make Way for USA on and before April 9

 


 

Use these Facebook and Instagram story graphics to let your friends know about Make Way for USA on and before April 9.

 


▼   Tips For a Great Video

The purpose of your Make Way for USA video is to make a connection with your audience and compel them to support our campaign. You’re not up for an Oscar. You don’t need to invest significant resources. So long as you follow the tips below, you’ll be well on your way to a great video!

Content Tips

  • Introduce yourself: Tell viewers who you are and your connection to the Make Way for USA campaign.
  • Make it personal and tell a story: Tell the viewer why you’re passionate about the University of South Alabama and why they should be, too.  Explain the goal of the campaign, why achieving that goal is worthy of their support and how the money raised will advance our cause.
  • Make an ask! Ask the viewer to contribute to Make Way for USA and to share it with friends.  The crisper and clearer the call-to-action, the more impactful it will be. Make sure to tell them to visit
    southalabama.edu/givingday.
  • Keep it snappy: People have short attention spans, so don’t lose potential supporters by dragging on.  We recommend that videos last no more than 60 seconds.  Even better—deliver your ask in the first 30-45 seconds.
  • Let your excitement shine through: The more enthusiastic you are, the more excited viewers will be. Bring some energy and don’t forget to smile!

Graphic showing you to hold your phone horizontally

Technical Tips

  • Hold your phone horizontally: If filming with your phone, hold it horizontally and not vertically.
  • Frame your shot: Film at eye-level or slightly above.  No one looks good from a low angle.
  • Use good light: Natural light is best, so go outside if you can.  A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window.  The more light, the less grainy your footage will be.
  • Audio is important: Choose a quiet location to film so that your voice will be heard, not distracting background noise.
  • Keep the camera steady: If possible, use a tripod. If using your phone and filming yourself, use both hands to grip it and keep your elbows close to your body for more stability.