USA Giving Day

Male student smiling with backpack on with the text USA Giving Day 4/22/21

Spring into Action and Pay it Forward!

On Thursday, April 22, the University of South Alabama community will come together to show its support for the University and USA Health during its fourth annual USA Giving Day. During this 24-hour fundraising event, alumni, faculty, staff and friends are asked to pay it forward and, together, we will make an impact on our students and continue to advance healthcare in our region.

▼   Support South on USA Giving Day

There are many ways to support USA and USA Health on Giving Day and gifts of all sizes are needed and greatly appreciated. Simply go to southalabama.edu/givingday on April 22, and pay it forward!

You may direct your gift to:

Where the Need is Greatest

If the past year has taught us anything, it’s that priorities can change in an instant. When you give to Where the Need is Greatest, you are supporting South’s most pressing current needs.

Mitchell-Moulton Scholarship Initiative

Double your gift—instantly! The Mitchell-Moulton Scholarship Initiative automatically matches your gift, dollar for dollar, to any endowed, undergraduate scholarship.

South CARES

South CARES is USA's Collaborative Access, Resources and Emergency Support program. Many students face unforeseen hardships during their time at South. When this happens, South CARES provides the resources necessary for them to continue focusing on their academic goals.

COM CARES

College of Medicine CARES is USA's Collaborative Access, Resources and Emergency Support program. Financial circumstances can change quickly. For USA’s medical students, a little help can sometimes go a long way. COM CARES provides emergency resources necessary for them to continue focusing on their academic goals.

Jags Unite Fund

Jags Unite Campaign helps South Alabama Athletics with funding for unforeseen expenses due to the COVID-19 pandemic including scholarships for student-athletes, testing services and equipment cleaning.

USA Health Fund for Excellence

USA Health is transforming medicine along the Gulf Coast to help people live longer, better lives. With your gift, we can continue to offer the region's most advanced care and leading-edge research by directing funds to where they are needed the most. 

Leadership in Social Justice and Perseverance Scholarship

Established in 2020 through a partnership with 100 Black Men of Greater Mobile, this scholarship is a tribute to those who have fallen to systems of oppression and injustice. It will be awarded to rising seniors at South Alabama who demonstrate leadership, a commitment to social justice and perseverance characteristics. The Leadership in Social Justice and Perseverance Scholarship will be matched dollar for dollar through the Mitchell-Moulton Scholarship Initiative.

▼   Become an Advocate

The best way for you to make an impact on USA Giving Day is to encourage your friends and fellow alumni to join you in making a gift. Spreading the word is easy, fun and rewarding.

Becoming a USA Giving Day Advocate is easy! Simply RSVP for one of the training sessions below. Each session lasts for just 15 minutes, and you only need to attend one of the sessions. Once you register, we’ll send you the link for the Zoom presentation.

Wednesday, April 14
Noon CST

Register for April 14

Tuesday, April 20
6 PM CST

Register for April 20

▼   Tips for a Great Giving Day Video

The purpose of your Giving Day video is to make a connection with your audience and compel them to support our campaign. You’re not up for an Oscar. You don’t need to invest significant resources. So long as you follow the tips below, you’ll be well on your way to a great video!

Content Tips

  • Introduce yourself: Tell viewers who you are and your connection to the USA Giving Day campaign.
  • Make it personal and tell a story: Tell the viewer why you’re passionate about the University of South Alabama and why they should be, too.  Explain the goal of the campaign, why achieving that goal is worthy of their support and how the money raised will advance our cause.
  • Make an ask! Ask the viewer to contribute to USA Giving Day and to share it with friends.  The crisper and clearer the call-to-action, the more impactful it will be.
  • Keep it snappy: People have short attention spans, so don’t lose potential supporters by dragging on.  We recommend that videos last no more than 60 seconds.  Even better—deliver your ask in the first 30-45 seconds.
  • Let your excitement shine through: The more enthusiastic you are, the more excited viewers will be. Bring some energy and don’t forget to smile!

Graphic showing you to hold your phone horizontally

Technical Tips

  • Hold your phone horizontally: If filming with your phone, hold it horizontally and not vertically.
  • Frame your shot: Film at eye-level or slightly above.  No one looks good from a low angle.
  • Use good light: Natural light is best, so go outside if you can.  A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window.  The more light, the less grainy your footage will be.
  • Audio is important: Choose a quiet location to film so that your voice will be heard, not distracting background noise.
  • Keep the camera steady: If possible, use a tripod. If using your phone and filming yourself, use both hands to grip it and keep your elbows close to your body for more stability.
▼   Sample Giving Day Video Scripts

Below are examples of USA Giving Day video scripts. It’s always best to speak from the heart, tell your own story, and let your friends know why you are choosing to Pay it Forward this year. For the most effective video, be sure to include:

  • April 22 is USA Giving Day!
  • Explain why you are giving back to South. “I’m giving to South on USA Giving Day because…”
  • Emphasize that gifts of ALL sizes are needed and appreciated.
  • Include a call to action. Ask your friends, family, colleagues, etc. to join you on USA Giving Day.
  • Tell them where they can go to give: SouthAlabama.edu/GivingDay
  • Make it short: Videos that are no more than 30-45 seconds are best.
  • Don’t forget to smile!

Alumni Script Example

April 22 is USA Giving Day! This is a great opportunity to pay it forward to the school that has given me so much. It doesn’t matter the size of the gift, because every donation makes a difference. Join me in supporting South by donating to SouthAlabama.edu/GivingDay today! Thanks, and Go Jags!

Faculty Script Example

As [your title] at South, I am proud to pay it forward and give back during USA Giving Day. I directed my donation to benefit [priority area of your choice]. Join me in paying forward on USA Giving Day. Go to SouthAlabama.edu/GivingDay today, and make a difference!

Staff Script Example

As [your title] at South [or USA Health], I am honored to pay it forward during USA Giving Day on April 22. South [or USA Health] is a family of leaders who support and challenge one another to be actively engaged citizens of the Gulf Coast and the world. Join me, and go to SouthAlabama.edu/GivingDay today to make your gift!

Student Script Example

April 22 is USA Giving Day. This is our opportunity to pay it forward to the school we are proud to call home. Join me in supporting South by donating today. It doesn’t matter how much you give—even $5 makes a difference and supports programs like student scholarships. Go to SouthAlabama.edu/GivingDay and give what you can now! Go Jags!

▼   Stay Connected!

Join the USA Giving Day event on Facebook and follow the excitement on all of USA’s social media channels on April 22.

USA

USA National Alumni Association

  • USA National Alumni Association Facebook
  • USA National Alumni Association Twitter
  • USA National Alumni Association Instagram
  • USA National Alumni Association Linkedin

 USA Health

  • USA Health University Hospital Facebook @usauniversityhospital
  • USA Health University Hospital Instagram @usauniversityhospital
  • USA Health University Hospital Twitter @usaunivhospital

 

  • USA Health Children's & Women's Hospital Facebook @usacwhospital 
  • USA Health Children's & Women's Hospital Instagram @usacwhospital
  • USA Health Children's & Women's Hospital Twitter @ USACWHospital

 

  • USA Health Mitchell Cancer Institute Facebook @mitchellcancer
  • USA Health Mitchell Cancer Institute Instagram @usamci
  • USA Health Mitchell Cancer Institute Twitter @USAMCI

 

  • USA College of Medicine Facebook @usacollegeofmed
  • USA College of Medicine Instagram @usacollegeofmed
  • USA College of Medicine Twitter @usacollegeofmed
  • USA College of Medicine Linkedin
▼   Sample Alumni Captions

Short on time? Use these pre-written captions to post to your social media sites with our Giving Day graphics (below).

Example 1

South alumni! This is our opportunity to pay it forward to USA. Whether it’s to support student scholarships or USA Health, join me in supporting South today by donating to whatever area is most important to you. Give now at southalabama.edu/givingday #USAGivingDay #PayitForward

Example 2

What’s the best way to pay it forward to South? With a gift on USA Giving Day! Give now at southalabama.edu/givingday #USAGivingDay #PayitForward

Example 3

Spring into action and Pay it Forward! Give back to South on USA Giving Day, April 22. Donate now at southalabama.edu/givingday #USAGivingDay #PayitForward

▼   Sample Athletics Captions

Short on time? Use these pre-written captions to post to your social media sites with our Giving Day graphics (below).

Example 1

USA Giving Day is here! Spring into action and Pay it Forward by supporting scholarships for our student athletes by making a gift to southalabama.edu/givingday! #USAGivingDay #PayitForward

Example 2

Spring into action and Pay it Forward! Join me in supporting our Jaguars by making a gift on USA Giving Day at southalabama.edu/givingday #USAGivingDay #PayitForward

▼   Sample Student Captions

Short on time? Use these pre-written captions to post to your social media sites with our Giving Day graphics (below).

Example 1

Spring into action and Pay it Forward on April 22 during USA Giving Day! All donations to student scholarships will be matched dollar for dollar by the Mitchell-Moulton Scholarship Initiative. Give now at southalabama.edu/givingday #USAGivingDay #PayitForward

Example 2

I’m going to Pay it Forward to South on USA Giving Day. All donations—no matter the amount—make a difference in the lives of students like us. Give now at southalabama.edu/givingday #USAGivingDay #PayitForward

Example 3

Join me in supporting student success on USA Giving Day. Donations of any size given to student scholarships will be matched dollar for dollar by the Mitchell-Moulton Scholarship Initiative. Give now at southalabama.edu/givingday #USAGivingDay #PayitForward

▼   Sample Faculty/Staff Captions

Short on time? Use these pre-written captions to post to your social media sites with our Giving Day graphics (below).

Example 1

Pay it Forward on April 22 during USA Giving Day! This is a great opportunity to give back to the University we call home. Go to southalabama.edu/givingday and make your gift today! ##USAGivingDay #PayitForward

Example 2

Spring into action and Pay it Forward on USA Giving Day! Join me today in supporting our University and our students. Go to southalabama.edu/givingday and make your gift now! #USAGivingDay #PayitForward

Example 3

Many of my students would not be able to attend South without the help of scholarships, and those scholarships are a direct result of philanthropic support from people like you and me. Go to southalabama.edu/givingday and make your gift today! #USAGivingDay #PayitForward

▼   Sample USA Health Captions

Short on time? Use these pre-written captions to post to your social media sites with our Giving Day graphics (below).

Example 1

Pay it forward to those who need it most on USA Giving Day. With your support, USA Health can continue to offer the region's most advanced care and direct funds to where they are needed the most. #USAGivingDay #PayitForward

Example 2

Give to USA Health on USA Giving Day! Your support will be directed to where the need is greatest, like patient assistance, life-saving equipment and groundbreaking research. #USAGivingDay #PayitForward

▼   Sample College of Medicine Captions

Short on time? Use these pre-written captions to post to your social media sites with our Giving Day graphics (below).

Example 1

Spring into action and Pay it Forward! Join me in supporting the next generation of health professionals by donating to the College of Medicine during USA Giving Day. Go to southalabama.edu/givingday and make your gift today! #USAGivingDay #PayitForward

Example 2

For USA’s medical students, a little help can sometimes go a long way. Give to COM CARES on USA Giving Day to provide emergency resources necessary for many of them to continue focusing on their academic goals. Go to southalabama.edu/givingday today! #USAGivingDay #PayitForward

▼   Sample Community Captions

Short on time? Use these pre-written captions to post to your social media sites with our Giving Day graphics (below).

Example 1

You have the opportunity to make an impact in our community today through the University of South Alabama’s Giving Day. Go to southalabama.edu/givingday, and make a difference in the lives of students. All donations to undergraduate student scholarships will be matched dollar for dollar by the Mitchell-Moulton Scholarship Initiative. #USAGivingDay #PayitForward

Example 2

Spring into action and Pay it Forward! Join me in supporting our hometown University during USA Giving Day on April 22. Go to southalabama.edu/givingday, and make your gift today! #USAGivingDay #PayitForward

Example 3

Pay it Forward and support the University of South Alabama on USA Giving Day! No matter the amount, you can make a difference in the lives of South’s students today.  Make a gift today at southalabama.edu/givingday #USAGivingDay #PayitForward

▼   Social Media Graphics

Use these social media graphics to let your friends know about USA Giving Day on and before April 22.

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Instagram Posts

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