USA Giving Day

#BeSouthsValentine 2/14/20

One Day. One South. USA Giving Day.

On Friday, February 14, The University of South Alabama community will rally together to show its love for the University and USA Health during its third annual USA Giving Day. During this 24-hour fundraising initiative, alumni, faculty and friends are asked to donate to USA and, together, we will make an impact on our students through academic scholarships, strengthening athletic programs, and supporting critical USA Health programs.

 

▼   Support South on Giving Day

Gifts of all sizes are needed and greatly appreciated. Please go at southalabama.edu/givingday on February 14, and give at whatever level you are comfortable. You may direct your gift to:

Area Area
Mitchell-Moulton Scholarship Initiative Mitchell Cancer Institute
Where the Need is Greatest USA Baldwin County Campus
Pat Capps Covey College of Allied Health Professionals University Hospital
College of Arts and Sciences USA Children’s & Women’s Hospital
Mitchell College of Business Honors College
School of Computing University Libraries
College of Education Student Services
College of Engineering Athletics – Jaguar Athletic Fund
College of Medicine Hancock Whitney Stadium
College of Nursing MacQueen Alumni Center
▼   Become an Advocate

The best way for you to make an impact on USA Giving Day is to encourage your friends, colleagues and fellow alumni to join you in making a gift. Spreading the word is easy, fun and rewarding because you know precisely how many clicks, gifts and dollars your outreach is driving.

To become an Advocate, follow these simple steps:

  1. Visit givecampus.com any time before or on February 14, and click on ‘Sign Up’ in the top right of the page.
  2. Create an account either by linking to your Facebook account or your email. (Note: Facebook is helpful because you don’t have to remember another password, and Give Campus never post to Facebook without your permission.) *Note: if you already have a Give Campus account, simply log in.*
  3. Create a Personal Plea. A Personal Plea is a video in which an Advocate tells their community why they’re getting involved with USA Giving Day and why others should, too. The most popular format for Pleas is simply a short selfie video recorded on a cell phone-- no need to get fancy.
  4. Make a gift! The most effective advocates lead by example. You can also leverage your gift to encourage others to give.
  5. Share the campaign link. The built-in sharing buttons (located underneath the campaign video and on the Advocates tab) generates a campaign link that is unique to each Advocate. When an Advocate uses these buttons to share the campaign link, the number of clicks, gifts, and dollars generated by their outreach will be tracked on the Advocates tab.
▼   Tips for a Great Giving Day Video

The purpose of your Giving Day video is to make a connection with your audience and compel them to support our campaign. You’re not up for an Oscar. You don’t need to invest significant resources. So long as you follow the tips below, you’ll be well on your way to a great video!

Content Tips

  • Introduce yourself: Tell viewers who you are and your connection to the USA Giving Day campaign.
  • Make it personal and tell a story: Tell the viewer why you’re passionate about the University of South Alabama and why they should be, too.  Explain the goal of the campaign, why achieving that goal is worthy of their support and how the money raised will advance our cause.
  • Make an ask! Ask the viewer to contribute to USA Giving Day and to share it with friends.  The crisper and clearer the call-to-action, the more impactful it will be.
  • Keep it snappy: People have short attention spans, so don’t lose potential supporters by dragging on.  We recommend that videos last no more than 60 seconds.  Even better—deliver your ask in the first 30-45 seconds.
  • Let your excitement shine through: The more enthusiastic you are, the more excited viewers will be. Bring some energy and don’t forget to smile!

Graphic showing you to hold your phone horizontally

Technical Tips

  • Hold your phone horizontally: If filming with your phone, hold it horizontally and not vertically.
  • Frame your shot: Film at eye-level or slightly above.  No one looks good from a low angle.
  • Use good light: Natural light is best, so go outside if you can.  A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window.  The more light, the less grainy your footage will be.
  • Audio is important: Choose a quiet location to film so that your voice will be heard, not distracting background noise.
  • Keep the camera steady: If possible, use a tripod. If using your phone and filming yourself, use both hands to grip it and keep your elbows close to your body for more stability.
▼   Sample Giving Day Video Scripts

Below are examples of USA Giving Day video scripts. It’s always best to speak from the heart, tell your own story, and let your friends know why you chose to support South. For the most effective video, be sure to include:

  • February 14, is USA Giving Day!
  • Explain why you are giving a donation to South. “I love South because…” (don’t include amount, unless you are offering to match gifts).
  • Emphasize that gifts of ALL sizes are needed and appreciated!
  • Include a call to action. Ask your friends, family, colleagues, etc. to join you on USA Giving Day.
  • Tell them where they can go to give: SouthAlabama.edu/GivingDay
  • Make it short: Videos that are no more than 30-45 seconds are best.
  • Don’t forget to smile!

Alumni Script Example

February 14 is USA Giving Day! This is a great opportunity to give back to the school that has given me so much. Whether it’s student scholarships, athletics, the Alumni Association or USA Health, join me in supporting South today by donating to whatever area is most important to you. Go to SouthAlabama.edu/GivingDay and give now! Thanks, and Go Jags!

Faculty Script Example

As [your title] at South, I am proud to give back during USA Giving Day. I know my donation will go to help students succeed in school and beyond. Many of my students would not be able to attend South without the help of scholarships, and those scholarships are a direct result of philanthropic support. Go to SouthAlabama.edu/GivingDay today, and make a difference in the lives of our students! Go Jags!

Staff Script Example

As [your title] at South, I am proud to give back during USA Giving Day. South [or USA Health] is a dynamic community of leaders and learners who support and challenge one another to be actively engaged citizens who advance the Gulf Coast region and the world. Join me, and go to SouthAlabama.edu/GivingDay and make your gift today!

Student Script Example

February 14 is USA Giving Day. This is our opportunity to give back to the school we are proud to call home. Join me in supporting South by donating today. It doesn’t matter how much you give—even $5 makes a difference and supports programs like student scholarships. Go to SouthAlabama.edu/GivingDay and give what you can now! Go Jags!

▼   Share the Love

Join the USA Giving Day event on Facebook to see your fellow Jags’ videos and to follow the fun on February 14. Be sure to invite your friends to the event!

Share why you love South!

Short on time? No problem! Copy and paste these pre-written captions and post to your social media sites. Be sure to tag South in your posts:

University of South Alabama Facebook https://www.facebook.com/theuniversityofsouthalabama/

University of South Alabama Twitter https://twitter.com/UofSouthAlabama

University of South Alabama Instagram https://www.instagram.com/uofsouthalabama/

University of South Alabama Linkedin https://www.linkedin.com/school/university-of-south-alabama/

USA National Alumni Association Facebook https://www.facebook.com/USAAlumni/

USA National Alumni Association Twitter https://twitter.com/USAAlumni

USA National Alumni Association Instagram https://www.instagram.com/usa_alumni/

USA National Alumni Association Linkedin https://www.linkedin.com/company/university-of-south-alabama-national-alumni-association/

▼   Alumni Captions

Caption 1

Fellow South alumni—this is our opportunity to give back to our school that has given us so much. Whether it’s student scholarships, athletics, the Alumni Association or USA Health, join me in supporting South today by donating to whatever area is most important to you. Give now> southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

Caption 2

What’s the best way to show your love for South? With a gift on USA Giving Day! Share the love and give now> southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

Caption 3

Share the love! Give back to South on USA Giving Day, February 14. Give now> southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

▼   Athletics Captions

Caption 1

USA Giving Day 2020 is here! Share the love and support our student athletes by making a gift to southalabama.edu/givingday today! #GivingDay2020 #BeSouthsValentine

Caption 2

Be South's Valentine! Join me in supporting Hancock Whitney Stadium by making a gift at southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

Caption 3

Spread the love this Valentine's Day. Show your love for the Jags by contributing to the Jaguar Athletic Fund at southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

▼   Faculty/Staff Captions

Caption 1

Share the love this Valentine’s Day! USA Giving Day is a great opportunity to give back to the University we call home. Go to southalabama.edu/givingday and make your gift today! #GivingDay2020 #BeSouthsValentine

Caption 2

Be South’s Valentine today! Join me in supporting our University and our students. Go to southalabama.edu/givingday and make your gift today! #GivingDay2020 #BeSouthsValentine

Caption 3

Many of my students would not be able to attend South without the help of scholarships, and those scholarships are a direct result of philanthropic support from people like you and me. Go to southalabama.edu/givingday and make your gift today! #GivingDay2020 #BeSouthsValentine

▼   Student Captions

Caption 1

Share the love across campus on February 14 during USA Giving Day. All donations to student scholarships will be matched dollar for dollar by the Mitchell-Moulton Scholarship Initiative. Give now> southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

Caption 2

Give back on USA Giving Day, and make an impact on student success. All donations to undergraduate student scholarships will be matched dollar for dollar by the Mitchell-Moulton Scholarship Initiative. Give now> southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

Caption 3

Be South’s Valentine! Join me in supporting student success. Donations of any size given to undergraduate student scholarships will be matched dollar for dollar by the Mitchell-Moulton Scholarship Initiative. Give now> southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine

▼   USA Health Captions
 

University Hospital

Be South’s Valentine! Join me in supporting USA Health University Hospital on USA Giving Day, February 14. Go to southalabama.edu/givingday, and make your gift today! #GivingDay2020 #BeSouthsValentine

Children’s & Women’s Hospital

Be South’s Valentine! Join me in supporting our tiniest patients at USA Health Children’s & Women’s Hospital during USA Giving Day. Go to southalabama.edu/givingday, and make your gift today! #GivingDay2020 #BeSouthsValentine

Mitchell Cancer Institute

Join me in supporting cancer care at the USA Mitchell Cancer Institute during USA Giving Day. Go to southalabama.edu/givingday and make your gift today! #GivingDay2020 #BeSouthsValentine

College of Medicine

  1. Be South’s Valentine! Join me in the University of South Alabama College of Medicine during USA Giving Day. Go to southalabama.edu/givingday and make your gift today! #GivingDay2020 #BeSouthsValentine
  1. You have the opportunity to make an impact in our community today through the University of South Alabama’s Giving Day. Go to southalabama.edu/givingday, and make a difference in the lives of medical students. #GivingDay2020 #BeSouthsValentine
▼   Community Captions

Caption 1

You have the opportunity to make an impact in our community today through the University of South Alabama’s Giving Day. Go to southalabama.edu/givingday, and make a difference in the lives of students. All donations to undergraduate student scholarships will be matched by the Mitchell-Moulton Scholarship Initiative. #GivingDay2020 #BeSouthsValentine

Caption 2

Be South’s Valentine! Join me in supporting our hometown University during USA Giving Day. Go to southalabama.edu/givingday, and make your gift today! #GivingDay2020 #BeSouthsValentine

Caption 3

Share the love today and support your local University. Please join me, and make a difference in the lives of South’s students! All donations given to undergraduate student scholarships will be matched by the Mitchell-Moulton Scholarship Initiative. southalabama.edu/givingday #GivingDay2020 #BeSouthsValentine