Pavica Sheldon, Ph.D.

Pavica Sheldon, Ph.D.

Department of Communication


  • Ph.D. Louisiana State University, May 2010

    Major: Communication Studies; Minor: Mass Communication

    • Dissertation: Similarities and differences in self-disclosure and friendship development between fact-to-face communication and Facebook (Advisor: Dr. James M. Honeycutt)

  • M.M.C. Louisiana State University, May 2006
    Major: Mass Communication (Advertising and Public Relations)

  • B.A. University of Zagreb, Croatia, September 2003
    Major: Journalism


Dr. Pavica Sheldon received her Ph.D. in Communication Studies from Louisiana State University, and currently serves as a Professor in the Department of Communication at the University of South Alabama. Dr. Sheldon is an author of three books and over 50 scholarly
articles and book chapters, studying the uses and gratifications of social media, and how people communicate forgiveness in interpersonal relationships. She teaches classes in interpersonal and mass communication.

Research Interests

Uses and gratifications of social media, media psychology, forgiveness in interpersonal relationships

Recent Publications

  • Sheldon, P., Antony, M. G., Charoensap-Kelly, P., Morgan, S., & Weldon, L. (2021). Media and interpersonal channels uses and preferences during the COVID-19 pandemic: the case of

    the United States, Thailand, and Croatia. Heliyon, 7(7). doi:10.1016/j.heliyon.2021.e07555

  • Sheldon, P., Antony, M. G., & Sealy, M. K. (2021). Thou shalt forgive thy friend: How religion influences forgiveness among friends. Journal of Communication and Religion, 44,


  • Sheldon, P., Antony, M. G., & Ware, L. J. (2021). Baby Boomers’ use of Facebook and Instagram: Uses and gratifications and contextual age indicators. Heliyon, 7(4).


  • Sheldon, P., Antony, M. G., & Sykes, B. (2021). Predictors of problematic social media use:
    Personality and life-position indicators. Psychological Reports, 124, 1110-1133.


  • Sheldon, P., Herzfeldt, E., & Rauschnabel, P. (2020). Culture and social media: The relationship between cultural values and hashtagging styles. Behaviour & Information Technology, 39, 758-770.
    doi: 10.1080/0144929X.2019.1611923


  • CA 100 Introduction to Communication
  • CA 300 Fundamentals of Communication Research
  • CA 502 Communication Theory
  • CA 511 Foundations in Relational Communications