Sport Management and Recreation Studies

Jags football game


Students may pursue a Sport Management and Recreation Studies major with a concentration in Sport Administration or Coaching Administration. The curriculum prepares students for a variety of positions in the sport and recreation industry. The degree provides students with the knowledge, skills, and abilities required to meet the demands of the job market; professional and global sport organizations; amateur sport programs (adult and youth); collegiate, interscholastic and intramural athletics (coaching and administration); sport management and marketing agencies; participant and spectator facility and event management organizations; government and community sport and recreation departments; corporate wellness and fitness programs; and commercial or non-profit physical activity, sport, tourism and related entities. The curriculum emphasizes service learning and practical experiences as an important part of the learning process that are designed to assist the students' understanding of relevant theories and concepts introduced in the classroom. Courses in sport and recreation law, marketing, management, finance, event and facility planning and other sport related content allow students to build a strong foundation to:

  • manage sport and recreation profit and non-profit programs
  • own and operate a small business in a sports or recreational field
  • market and promote sport and recreation in various capacities
  • coach and administrate a variety of sports and athletic programs
  • plan, schedule and implement sport and recreational activities
  • provide recreational and leisure services to the general public