Dr. Joe Hair, Director of the DBA Program and Cleverdon Chair of Business

Dr. Joe HairJoining the MCOB faculty as Director of the DBA program and the Cleverdon Chair of Business, Dr. Joe Hair brings extensive experience as the founder and director of the Kennesaw State University DBA program.  Prior to his appointment at USA he founded the Kennesaw State University DBA program, and before that held the Copeland Endowed Chair of Marketing in the Ourso College of Business Administration, Louisiana State University.  He was a United States Steel Foundation Fellow at the University of Florida, where he earned his Ph.D. in Marketing.

Dr. Hair has authored over 50 books, including Marketing, Cengage Learning, 12th edition 2017; Multivariate Data Analysis, Prentice-Hall, 7th edition 2010 (cited 110,000+ times and is in the top five all time social sciences research methods textbooks); Essentials of Business Research Methods, Routledge, 3rd edition 2016; Essentials of Marketing Research, McGraw-Hill, 4th edition 2017; and A Primer on Partial Least Squares Structural Equation Modeling, Sage, 2nd edition 2017.

He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Organizational Research Methods, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Industrial Marketing Management, Journal of Retailing, and others.  His work has been cited more than 144,600 times in academic literature.


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