MCOB Vision & Mission

featured vision+mission


To be the business school of choice in the Gulf Coast region, making a global difference. 


The Mitchell College of Business produces Innovative, future business leaders through experiential learning and global engagement with industry to advance the economic well-being of the Gulf Coast region. 

Guiding Principle Values

  • Integrity and mutual respect
  • Diversity, inclusiveness and a global perspective
  • Excellence
  • Freedom in Pursuit of knowledge
  • Collegiality
  • Transparency and participation in decision making 

Distinctive Attributes

  • Public, comprehensive university
  • Undergraduate, master's and doctoral degrees
  • Located in Mobile, AL, on the Gulf Coast
  • Experientially-focused education 


Engage the Regional Community

A successful business college must develop strategies that positively impact the business community and other external constituents.  We will pursue innovative activities and strategies to partner with these communities.

Enhance the Student Experience

The traditional educational experience is only the starting point in preparing students for today’s competitive environment.  We will develop programs that better prepare our students for this environment and that positively impact our student employers and other external constituents. 

Extend the MCOB Footprint

A successful business college must embrace the global business environment.  We will implement strategies that increase the depth and breadth of international initiatives. 

Employ Outstanding Faculty

A vibrant and active faculty is the cornerstone of a successful business college.  We will recruit, develop, support, and retain outstanding faculty by supporting and rewarding excellence in teaching and research.